Day 144
6:29 PM
US store looks break-even today. I know it's best to judge results on a week-by-week level, but today might be indicative of the future.
Basically ad costs doubled today compared to yesterday
So
So
We must play the long-term game
$100M Offer + SAAS
That way we can thrive in any market/ad platform + get recurring customers + heavy referrals.
As always, long term game.
Would've been nice to have a few mil in the bank, but looks like that isn't going to happen with e-com.
So I'll get back to work on SAAS (as I was already) and focus more on that rather than daily fluctuations of a business I have little control over.
OK, yes, I COULD change the offer with the e-commerce store, but it isn't a sustainable business anyway.
I COULD make it into a brand, but I don't fancy that.
SAAS. Original mission. Focus...