A Single Ownership Model is the only way a league can both succeed and operate with integrity. Any form the Brand New Shield takes will be with a single ownership model. So, let's dive into single ownership models and why they are better than the alternative.
A single ownership model is when one person or entity owns the entire league. While there are some drawbacks which are mostly financial, there are many advantages. The biggest advantage is that all of the teams in the league are operating on a level playing field. If all the teams operate in the same manor and within the same overall organizational structure, you're naturally going to create more competition and more parity than if they didn't. Obviously it does not work out this way all of the time, but it happens at a much more frequent rate than it does in the team owned leagues where each team is owned by a different person/entity. As we know, some of these teams in this format are operated by utter buffoons. If we take the buffoonery out of the equation, the league is better off. The downside to a single ownership model here is that if the people in the entity that runs the entire league are buffoons, then buffoonery spreads everywhere throughout the league. I'd rather take my chances on trying to take all the idiocy out of the equation altogether than have many teams run by delusional idiots.
The single ownership model also makes decision making easier. It is much easier for one entity to make decisions such as rule changes, adopting new business policies, approving new media rights deals and such than it is for a league of multiple entities who have to then schedule votes on such decisions. A league under one entity can adapt and evolve more quickly because the organizational structure of the league is simply way more efficient. The league can also more easily implement policies that benefit players and league employees at all levels alike instead of some of these things varying from team to team.
The downside like I said is mainly financial. You don't have all of these partners so to speak bringing in billions of dollars to the table all the time like you do in the current structure of the major sports leagues here in North America when you have a single ownership model. However, most of the time, that money comes with corruption and integrity issues. The vision for the Brand New Shield is to eliminate the corruption and the integrity issues, so the financial downsides are welcome to that extent (but of course, the league still has to make enough to sustain itself and operate).
I can write about this subject at length as you all can see, but I will stop here. Ideally, a football league will be run by football people who believe both in moving the game forward to the future and see football for what it should be, a game of integrity. We currently do not have that in my opinion anywhere in professional football which is why I've created this blog to flush out my argument for why we the people deserve a Brand New Shield.