Darnell (Seize The Day)

Most people tuned into the Apple Event out of anticipation for the latest & greatest iPhone 16 Pro features (myself included).

Although the new iPhone 16 Pro is impressive, Apple could make billions of dollars selling AirPods 2 to the industrial and medical masses.

According to the Apple Hearing Study — a longitudinal, virtual public research study conducted in collaboration with the University of Michigan School of Public Health and the World Health Organization — one in three people are regularly exposed to loud environmental noise levels that can impact their hearing. That can include common scenarios like taking the subway while commuting, mowing the lawn at home, attending a sporting event, and many more.

In order to help users prevent exposure to loud environmental noise while preserving the sound signature of what they’re listening to, Hearing Protection comes to AirPods Pro. The ear tips help to provide passive noise reduction, while the H2 chip helps to actively reduce louder, more intermittent noise at 48,000 times per second. On by default across all listening modes, Hearing Protection is helpful in a variety of loud settings. Plus, with an all-new multiband high dynamic range algorithm, sounds at live events like concerts remain natural and vibrant. [...]

Learning about hearing loss is a critical step to getting necessary assistance, which can often be challenging due to cost and access. Global research shows hearing loss often goes untreated. In fact, the Apple Hearing Study revealed that 75 percent of people diagnosed with hearing loss haven’t received the assistive support that they need.

AirPods Pro add an innovative over-the-counter Hearing Aid capability for users with mild to moderate hearing loss. Using the personalized hearing profile from the Hearing Test, this new feature seamlessly transforms AirPods Pro into a clinical-grade hearing aid. After setup, the feature enables personalized dynamic adjustments so users have the sounds around them boosted in real time. (Apple Newsroom)

Numerous manufacturing plants worldwide have buildings containing machinery operating at (quite literally) deafening levels.

While standard earplugs help reduce the amount of audio trauma ears experience, the drawback is that they can also reduce communication between people, even if they are nearby.

If AirPods 2 is able to filter out the noise (via loud machines, moving vehicles, etcetera) & help people focus on each other’s voices when talking, companies could have a high tech ear plug that protects employees without sacrificing communication.

What About The Hearing Aid‽

Yes, this is also important, but not because of the technology (which is by itself amazing!).

One issue with many hearing aids is that they can make a person stand out from the crowd as most hearing aids are not designed with beauty in mind.

However, the new AirPods 2 devices can help those suffering from hearing loss to “blend in” with the crowd, as the first assumption upon first glance is that a person is just listening to their favorite tune.

If Apple’s AirPods 2 is as great as they claim it is, the Cupertino giant could end up generating tens of billions of dollars from what was originally an iPhone accessory.

The only cause of concern is whether or not AirPods would function just as well on Android devices as Apple Devices (note: probably not).

👨🏾‍💻 by @darnell@darnellclayton.com 🔛 @darnell@darnell.day 📧 darnell@darnell.day

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