Surprising Pre-Fediverse Fact: Tumblr Is Bigger (& More Active) Than Threads By Instagram
The Google Trends do not lie, Tumblr is bigger & more hyperactive than Threads.
While much has been typed about how Threads will impact the Fediverse, truthfully, Tumblr will probably be the Fediverse heavy weight once the latter activates ActivityPub
Comparing Apples To Oranges
Currently, Threads by Instagram has approximately 120 million accounts created, while Tumblr has over 580 million blogs created.
Threads is estimated to boast 20 million active users while Tumblr boasts 135 million active users, with almost 9 million posts created daily.
Both sites love the Fediverse & plan on activating ActivityPub later on this year
Final Fedi Thoughts
I believe Threads will have an outsized impact on the Fediverse by popularizing the concept amongst the masses, even if most people do not sign up (or actively remain) on Threads.
Tumblr will probably become the darling of the Fediverse due to its versatility to existing as a:
- blog (even with a custom domain)
- photography website (based on theme layout)
- social network (compare layouts of Darnell.co verses tumblr.com/Darnell
- Vlogging website (with support for live-streaming)
After they activate ActivityPub, I believe Tumblr will retain its crown as the dominant Fediverse platform, followed by Threads, Mastodon & Misskey.
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