Luxury
Whenever I see a super nice and cozy restaurant where all the food looks super delicious and that I'm sure I'd like to support I get a bit tempted.
But then I think that I wouldn't enjoy eating there on my own as much as I would together with you (even though I probably would) so I decide to save the money and eventually share the luxury of eating in a nice place.
What does luxury matter to me when I'm alone? Anything can feel like luxury. But when sharing an experience is when it's fun to be in a nice place and have nice food simply served, while being able to fully focus on the conversation or the surroundings.
Or am I missing some piece of the puzzle here?