Grasshopper

Think of the word automobile, or car.

The standard frame of meaning has it as an essential, out of the question, possession, with attached connotations to social status, ease of life, thriving career, passion, exploration, beauty, safety, comfort, smoothness, solitude, in touch with nature, balance, the list of positive attributes is, you guessed it, as long as the market value of the industry.

Now, think of the word again, this time outside the enforced and presumed as common understanding or common sense frame work of meaning.

A car is probably the most prominent example of a world where the individual is isolated while in transit from point a to point b.

At the same time, real world connotations to the word car are things like pollution, destruction, boredom, endless traffic, wasted time, deadly accidents, fined, police enforcement of rules, car chases, cars are even mostly used for terror related aggressive behaviour, speeding is essentially who has it longer, the car status ladder is more like the infinity scale than a predetermined number of available vehicles to provide transport services.

So that the car in the real world is a disaster machine. You can find many many more negative real world side effects. Think manufacturing, mineral extraction, delivery, sales, service, tyres, fuel industry, oil industry, the list once again is endless.

So, coming to a conclusion, you ought to deconstruct the message and provide your personal meaning along side the original text.

In the case of the car, any reference to car should me produced through the lenses of the latter frame work of meaning.