Trying too hard = repelling.

Trying too hard to find meaning in life is a surefire way of making sure it feels meaningless.

“People who try too hard to be liked are annoying.
People who try too hard to be attractive are repulsive.
People who try too hard to be enlightened are self-centered.
People who try too hard to be happy are miserable.”

Excerpt from
How to Live
Derek Sivers