How some things and opinions get obscured and “locked away” into categories:

Drugs are a serious issue. What might come to mind are cartels, drug dealers, overdosing and the related deaths, drug induced psychosis, dadada... all related to substances like methamphetamine and heroin.
Then, just slide into it substances like LSD and psilocybin into the same thing, and suddenly people also associate these things with those substances and don't want to take them. And yes, of course they are drugs, but theyre also “drugs” (in italics), which substances like antidepressants and sugar are not.

A lot of woo-woo stuff, bored white people appropriating native religions into their lives, not knowing a thing: “New Age”. Then, just throw in other opinions that might be a bit like that into this category and then “oh no this opinion is also like that”