Enshittification
I know I'm late to the party, but Cory Doctorow's essay on “enshittification” is brilliant.
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
—Cory Doctorow in Tiktok's enshittification