I've been listening to The Attention Merchants, my first foray into the world of audiobooks, having begrudgingly ceded more freedom to DRM. I was struck by this passage, discussing the disillusionment of Walter Lippmann, a journalist and media critic:
“Any communication, Lippmann came to see, is potentially propagandistic, in the sense of propagating a view. For it presents one set of facts, or one perspective, fostering or weakening some 'stereotype' held by the mind. It is fair to say, then, that any and all information that one consumes—pays attention to—will have some influence, even if just forcing a reaction.”
—Tim Wu in The Attention Merchants
It's easy to notice this happening today. So many memes, videos, and tweets advance ludicrously simplistic perspectives. Fake news spreads 6 times more quickly than true news. Whether we agree or disagree with the content we see, we react, and antisocial media platforms like Facebook, Twitter, and TikTok monetize those reactions.
If Lippmann is correct that “any and all information that one consumes… forces a reaction,” and if the information we consume today is vast, simplistic, and even wrong, then perhaps we shouldn't be surprised by the extreme reactions we witness.
#Belief #Communication #Philosophy #Politics #SocialMedia #Technology