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How to: encourage the reader to click on links

Today's communication tools allows us to include links in our writings easily in many ways.

This sentence includes a link within itself, but does not stop you from reading the entire message.

I find such links useful when the linked article is supplementary to your message.

In situations where I want to direct the reader to click on the link explicitly, I find it best to simply show them raw below:

Personally, I find that showing the link raw (as-is) at the end helps:

  1. draw attention, especially if the main point is about the linked article
  2. to allow readers to inspect the link URL, which can help in credibility too

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