How to: encourage the reader to click on links
Today's communication tools allows us to include links in our writings easily in many ways.
This sentence includes a link within itself, but does not stop you from reading the entire message.
I find such links useful when the linked article is supplementary to your message.
In situations where I want to direct the reader to click on the link explicitly, I find it best to simply show them raw below:
https://www.w3.org/DesignIssues/LinkMyths.html
Personally, I find that showing the link raw (as-is) at the end helps:
- draw attention, especially if the main point is about the linked article
- to allow readers to inspect the link URL, which can help in credibility too