Ken Melendez

Source

The blockchain and cryptocurrency space is booming like never before. New companies and prominent projects are finding avenues to add value in unique and sometimes unconventional ways.

Each company has their own set of strengths, normally centered around developing a product or service they are passionate about. But, let's face it, a strong blockchain or cryptocurrency team needs to employ a wide array of talents to run a successful business.

One of the neccessary requirements for building a reputable brand in the blockchain arena is quality blog-writing and web-copy, which is where professional freelance writers come in.

Freelance bloggers and copywriters that specialize in writing for blockchain and cryptocurrency companies truly understand the needs of their clients, tailoring their content to specifically meet those needs.

The following are 3 ways blockchain and crypto companies benefit from hiring a professional freelance writer:

1. Increased brand awareness

One of the problems blockchain companies face when first opening for business is brand awareness. Awareness can even be a struggle for companies that have existed for 3-5 years. The good news is, with professional blog articles and web-copy, not only will the site and social media channels look visually appealing, but the brand will be seen as a serious contender in the industry.

2. Higher search engine ranking

Search engines such as Google, Yahoo, and Bing are where people frequent to search for information online. Blog articles and web-copy that are optimized for high search engine rankings will cause their company's website, products, and services to rise higher in the search results. The more eyeballs that land on their optimized pages, the more people will discover what their team is working on.

3. In-depth tutorials and whitepapers

One of the benefits to hiring a professional freelance writer for a company is receiving in-depth tutorials and whitepapers that describe their products and services in full detail. Let's face it, they could be working on developing the absolute best product or website in the entire blockchain space, but, if it isn't described and documented properly, it won't be taken seriously, if taken at all.

Oftentimes, with the focus of a blockchain business strictly on development, they don't have time to also focus on blog articles and copy for their site and/or marketing materials. A professional freelance writer can take those headaches and responsibilities off the team's shoulders so they can focus on what they do best.

The above benefits are a simply a few among many ways that freelance writers add value to blockchain and cryptocurrency companies. Finding and hiring a professional freelance writer doesn't have to be hard. Stay tuned for a subsequent article showcasing how to find and hire a quality freelance writer for your business. ✦

Thank you for reading.

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