Mozilla and Meta (Facebook) are now actually working together
Corbin Davenport, writing for XDA-Developers
The companies are working together on a new proposal for ad interaction tracking
Mozilla, owner, and developer of the Firefox browser, has attacked Facebook (now Meta) many times over the years for the company’s disastrous record on privacy and security. However, the two companies are now working together on a proposal for slightly more private online advertising, which is already drawing criticism from long-time fans of Mozilla.
Mozilla in a blog post on Tuesday, “For the last few months we have been working with a team from Meta (formerly Facebook) on a new proposal that aims to enable conversion measurement – or attribution – for advertising called Interoperable Private Attribution, or IPA. IPA aims to provide advertisers with the ability to perform attribution while providing strong privacy guarantees. IPA has two key privacy-preserving features. First, it uses Multi-Party Computation (MPC) to avoid allowing any single entity — websites, browser makers, or advertisers — to learn about user behavior.”
My first response after reading this was “You've got to be fucking kidding me!” I have been using Firefox ever since I've been using a computer. And that's a long time! Today it's second fiddle behind Safari but I still use it several times a week.
I'm still trying to figure out what I'm going to do about this? I am pro-Mozilla, but I'm much more anti-Facebook. As of today, Brave is on my Mac.
The comments in the Firefox subreddit are very critical of this move by Mozilla.