Founder, Musing Studio / Write.as.

Life, Long and Short

Lately, I've been thinking a lot about how to unite two parts of my life that are seemingly disparate, opposite, irreconcilable, etc.

One is the fact that I've been working on a single endeavor, Write.as, for 11 years now — longer than I've worked on any single thing in my life. The other fact I'm trying to square is that these days, I spend a lot of time on things that have absolutely nothing to do with this, whether art, writing, photography, organizing meetups, or just grabbing a long lunch or taking the day (or three) off.

In a conversation with a friend last weekend, while I was in Brussels for FOSDEM, it finally clicked for me.

He put it plainly: some projects you do for a long time — for him, ten years was about right — and others are simply for pleasure; a long night of great conversation, a good meal with friends, etc. The former makes up the purpose in life that keeps you grounded, and the latter is life for its own sake — and nothing more.

Maybe it sounds simple, but somehow I’d never heard it put this way before. At least in the US, the options in the tech industry seem to be: either take a steady paycheck, or launch a startup, raise some money, and grind until you hopefully make that sweet payday for you and your investors.

All are valid, of course. But there are fewer words spilled about what I’m doing with Write.as: building a small software company that sustains itself for several decades. Yet, “Where is the hustle? Why aren’t you working 12 hours a day, 6 days a week?,” I hear the grindmaxxers and hustlebros cry from across the tubes of the internet.

I’ve never worried about these hardcore 10X-er brogrammers before, but I have started to feel odd in this industry building something where its only goal is to… just last a long time. And obviously keep the people that use it happy.

The thing about doing one thing for a long time…

…is that you have do one thing for a long time. And if you’re the type of person who does that in the first place, you probably have more interests in life. And, well, you might get tired of doing that one original thing for so long. You feel yourself change; life changes from under you, and days pass by, expecting you to adapt right along with them.

It’s also easy to say “I’m going to do this forever” on day one — it’s all so new and exciting! there’s so much to do! It’s less exciting to say this after 11 years, after all the battles fought, won, and lost (even if it was never really that bad).

Enough time, and other things start to look appealing, like taking a long walk instead of responding to emails, or taking up a bartending job because you don’t have to worry about AI bots in real life (well— debatable), or starting a new meetup for writers (like I did last month), or making zines and writing poetry and taking pictures of street trash and so on.

So this is the general limbo I’ve found myself in regarding Write.as, really for the last three or four years (at least). Besides the business, over the years there was plenty that took a toll on me — relationships that came and went, the pandemic, the death of my brother and my dog. And there was all the good, too: moving to New York turned out to be all I wanted and far more; I’ve been able to travel and speak about the things I make all over the world; I’ve found myself in communities of creative people and builders and connectors all around me, all around the world. Some days I’ve wallowed in an unmotivated limbo, tired of running this marathon, and on others I’m proud of what I’ve built, and I know how lucky I am to have made it this far.

Sometimes it takes a good conversation over a pint in Brussels to remember that.

All of this to say…

By now, I know the perils of writing about how enthused I am about some new perspective I have on life and Write.as, both so intertwined, before having anything to show for it. So this time I’m just getting to work, and if you’re writing here, you’ll simply notice the progress. Keep up with the big updates on our big Blog (@blog@write.as), smaller updates on our Changelog (@updates@write.as), and everywhere else you can find us on the social web:

Lastly, in case you missed it, we’re celebrating 11 years on the web with a sale on our 5-year Pro plan through February 16th, to help support our small bootstrapped business for the next five years and beyond.

Thanks to all who make this space such a great corner of the web — and all who bear with me through my own internal ups and downs :)

Thoughts? Drop me a note @matt@writing.exchange, or Discuss... on Remark.as.