s0onagi

BOYNEXTDOOR is releasing their first digital single, 오늘만 I LOVE YOU (IF I SAY, I LOVE YOU), on january 6, 2025!

a breakup story packed with raw emotions and relatable regrets, “would it feel a little better if i said it and regretted it?”

a dance track with an upbeat band sound that flips expectations… even breakup songs can have that BOYNEXTDOOR touch!

BOYNEXTDOOR (Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan, Woonhak) surpassed 1 million cumulative album sales with their previous release, 19.99, earning them their first million-seller title. their presence has continued to grow in both Japan and the U.S., setting new career highs. now, just four months later, the six members are back with a brand-new song.

since december of last year, BOYNEXTDOOR has been on their first solo tour, BOYNEXTDOOR tour ‘KNOCK ON Vol.1’, covering 13 cities. despite their packed schedule, the decision to release a new song came directly from the members’ strong desire to express their gratitude to those who have supported them throughout 2024. they personally pushed for the release and actively participated in its creation, dedicating their limited time to songwriting, recording, and choreography practice to bring IF I SAY, I LOVE YOU to life.

this track is infused with the members’ own ideas and creative input, with Taesan and Woonhak contributing to its composition. alongside them, Zico who has been with the group since their debut, and main producer Pop Time teamed up once again to craft a high-energy, addictive track that anyone can enjoy.

IF I SAY, I LOVE YOU is a dance track that paints a realistic picture of post-breakup emotions. the lyrics are self-deprecating, even a little pathetic, yet the melody, built on a band sound, is bright and energetic. this contrast is the song’s defining charm. it’s a breakup song, but not one that’s purely melancholic or sorrowful. instead, BOYNEXTDOOR’s signature wit shines through, capturing the aimlessness of life after a breakup in a way that feels playful rather than heavy.

the narrator of the song is stuck in an endless cycle of post-breakup blues, unable to move on or create music properly. “i'd rather die than write songs by selling off memories.” “would it feel a little better if i said it and regretted it? love you.” the lyrics are dripping with lingering attachment, pulling listeners back to the buried memories of their own past breakups.

BOYNEXTDOOR turns the essence of youth into music and performance. this has been their core identity since their debut single and remains unchanged in this latest release. their music isn’t just something to listen to, it makes you nod along to the familiar lyrics, reawaken forgotten emotions, and reflect on your own moments in life. BOYNEXTDOOR doesn’t try to sugarcoat or dramatize anything; they stand right here in reality with us, telling their story in the most honest way possible.

the performance of IF I SAY, I LOVE YOU visually amplifies its message. arm movements mimicking a ticking clock and gestures of ruffling their hair in frustration bring the lyrics to life. each of the six members’ expressive gestures and detailed facial acting add even more depth to the performance.

the music video for IF I SAY, I LOVE YOU features a short-film-style narrative that BOYNEXTDOOR has never explored before. the protagonist, a young boy, is so devastated by his failed confession that his personality splits into six different personas. the six members portray these fragmented versions of him, each embodying a different aspect of post-breakup struggles. with their striking visuals and the wintery mix of chill and freshness in the cinematography, the MV delivers a captivating visual experience.

[boynextdoor said...] “i'd rather die than write songs by selling off memories.” i hate the idea of turning our story, now a thing of the past, into a song. but every piece of music i create is so filled with memories of you and me that it’s suffocating. at this point, i’d rather not write anything at all, and so i put my guitar down. sometimes, i feel like i’d rather pour out my heart to you entirely. but then, i’m overcome with self-loathing for being so cowardly, unable to do either. once again, today, i swallow down the lingering regrets that almost slipped out of me.