It wasn't about how the first chapter already turning me off. But about the future of people who believe in good business, and in science. People who build their success solely through their hardly acquired knowledge and not at all from luck or having personality disorders. Dan Ariely disappointed many people, in many ways. But most of all, people, who without those cool tips and tricks, don't have much material left to work with. It's hard enough that they have math on multiple semesters, now you think they need to have hobbies too!