People spend way too much time in the “About me” section when we all know we shouldn't act arrogant when talking about ourselves. They write “What I like” too long, and it's never interesting enough, especially when we all know how to act nice or neutral to strangers.
But we can't hide ourselves in close relationships. The content of “What I'm looking for” tells you what people think they want. But how they construct the sentences tells you their defenses aka personalities.