The “One Book That Solves Your Business” Funnel — and Why It’s Not the Real Medicine
You’ve seen the pitch:
“Write a short book.
Sell it for $20.
Use ads.
Close high-ticket clients.
Enjoy freedom.
Live in Bali.
Sip iced matcha.”
Sounds clean, doesn’t it?
A single system to escape the endless spinning…
But let’s look under the velvet cloak.
The Actual Mechanism (No Bullshit)
The book is not the product.
The book is bait.
The entire model is built on one psychological truth:
If you teach someone how to think, you become the authority they trust.
So the coach writes a book that defines:
- The problem
- The worldview
- The “unique process”
- The promised transformation
The book recruits identity first.
Then sells coaching second.
Nothing wrong with that.
It’s strategic.
It works.
But here’s the unseen cost:
You now have to be the person whose identity is built on selling certainty.
And that cage looks like:
- Always being “on message”
- Always speaking in frameworks
- Always needing to be right
- Never allowed to be real, messy, evolving
The guru must be a statue.
And statues don’t breathe.
Why Coaches Fall For It
Because you’re tired.
Because you want simplicity.
Because you want permission to stop running.
But you don’t need a book to stop running.
You need a cut of the bullshit.
The Real, Simpler Path
Your marketing is not the problem.
Your performance is.
Stop talking like a coach.
Stop branding yourself like a guru.
Stop proving you’re valuable.
Instead:
- Speak from the actual moment of your life.
- Say the thing that feels dangerous.
- Say the thing you’d only admit to someone you trust.
That is authority.
Not strategy.
One Simple Action (Do This Today)
Write a post:
- No teachings
- No lessons
- No frameworks
Just one paragraph that reveals:
The truth you would rather not admit.
Hit publish.
Watch who shows up.
These are your people.
No funnel required.
This is the real business.
Real presence.
Real clients.
No performance.