From Sequoia – 7 Questions with David Vélez Newsletter
Do something that most people think is hard. When you tell someone what you’re starting, their reaction should be, “Are you sure you want to do that? That’s too hard.”
That’s exactly what people said when we started Nubank, and it turned out to be a good thing. If you try something easy, there will be five other companies doing the same thing two months later. But if you try something that’s difficult at first, everything gets much easier as soon as you make it through those initial challenges. Competition will be lower, because everyone else thought it was too hard. Recruiting good people will be easier, because good people like doing hard things. And when you have better people and less competition, raising capital gets easier, too.
I had a colleague who talked about running toward the hard thing. I love that idea.