The personal blog of Justin Ferriman

About Me

I prioritize happiness over profits, and it pays off.

What I’m all about…

I choose to put all my energy into making my passions a reality. My focus is never on the money. It's a simple life philosophy that has proven to be both incredibly lucrative and fulfilling.

In 2012, I started a software company (LearnDash) as a lifestyle business. I just wanted to own my time. When I sold in 2021, it had grown to 42,000+ paying subscribers, 40 employees, and had won several awards for online learning.

Today, spending time with my wife Lorena, studying Spanish, training Gracie jiu-jitsu, traveling in California & Mexico, and playing online chess all help to keep me balanced.

On the side, I help founders boost their profits through highly effective coaching and my 7-figure playbook. I also run a local foundation that provides grants to nonprofits.

What's here…

This is my personal blog, where I write about whatever comes to mind at any given time. I often share personal events that I have going on in life, but you'll also find:

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Let's connect!

I have great conversations with the folks who subscribe for updates on this site. By joining my list, I consider you a friend.