The personal blog of Justin Ferriman

New GapScout Website

Starting a software company has many moving parts, and an often overlooked part of the process is creating an attractive, memorable brand experience for visitors.

The previous GapScout website was created by me (and that’s not a good thing). I put together something that looked decent, and then turned my focus on building my team that would ultimately build GapScout.

Thankfully, that design is retired. I’m pretty pleased with the new look, both the logo and design overall.

I am not one for flash, and I think the new design conveys that the value we will offer is in the AI and data. No distractions, just the facts. Clean, simple, and effective – just like the GapScout software intends to be!

Speaking of which…

BETA program is almost ready.

It has been six months since I first talked about starting GapScout. I will admit, things are not as far along as I originally envisioned. My goal was to have a beta program open by now.

You would think I’d be used to slower timelines by now, having worked in software for over a decade.

But alas, that is the nature of this industry. I am an entrepreneur, not a developer. In the end, this is for the best because I can focus on the vision and not the execution.

Building an AI tool that can provide value (i.e. help people make better decisions and make more money) is no simple task. I am thankful to have incredibly smart folks involved with this project. They are smart, thoughtful, and don’t want to rush anything. I can appreciate that.

Something quite important to me is that our first version provides you immediate value. Yes, there are plans for additional value-adding features, but right from the start I want to make sure that people are happy using GapScout. That is my personal goal.

If you like the idea of having an AI tool at your disposal to quickly analyze your business, your competitors, and your market for quick wins and in-depth insights, then invite you to become a beta tester!

#entrepreneurship