The personal blog of Justin Ferriman

Why Build in Public?

When I started GapScout in August 2022, I wanted to try something different.

I had success with LearnDash, but my motivation for that business, and the online education industry as a whole, was different.

I landed on building in public.

This involves sharing more details about my journey in starting and growing a software company. I am finding it quite enjoyable, and it challenges me to go outside my comfort zone as well.

To date, I have been doing this primarily on Twitter, but plan to expand to YouTube as well.

Discussing the pros and cons to building in public.

This week, I got a chance to chat with my friends Devin and Matt.

The last time we were all in together in person was back in 2019. I have chatted with each individually since then, but not as a group. I really enjoyed catching up and β€œtalking shop”. I always walk away learning something new.

Here is the replay of our discussion. We talk about the pros and cons of building in public, how to do it, and the results of doing it. If you are eager to learn more about this marketing strategy, give it a watch!

As a special bonus: enjoy my dad interrupting me in the middle of the discussion, even after I asked him not to interrupt because I was in a meeting. πŸ˜†

#entrepreneurship